Alphabet Inc Class A
GOOGL: XNAS (USA)
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| $486.00 | Qgmn | Wnvyzzfz |
We Don't Expect Alphabet's Recent Missteps Will Derail Its Long-Term Potential
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Business Strategy and Outlook
Alphabet dominates the online search market with 90%-plus global share (80%-plus US share) for Google, and the business generates very strong cash flow. We expect continuing search growth as we remain confident that Google will maintain its leadership despite Microsoft's move to include generative artificial intelligence in Bing and Google's recent AI missteps. We also foresee YouTube and cloud contributing more to the firm’s top and bottom lines.