A Barratt-Redrow Tie-Up Offers Strategic Logic Particularly in The Face of Urban Planning Challenges

Barratt Developments is the U.K.’s largest homebuilder in terms of both revenue and dwelling completions. Barratt aims to distinguish itself from U.K. peers with a sharp focus on build quality. While falling short of delivering durable pricing power, the strategy has been highly effective in bolstering the reputation of Barratt’s three brands—Barratt Homes, David Wilson Homes, and Barratt London—which consistently garner more awards than peer U.K. homebuilders for build quality and customer satisfaction from the U.K.’s National House-Building Council.