A strength of Innovator is that its product shelf of open-end and exchange-traded funds is, on average, offered at a minimal cost, suggesting that it considers what's best for its investor base. On average, fees for funds are in the second-cheapest quintile of respective category peers. The firm’s lineup has demonstrated industry-average durability. Its five-year risk-adjusted success ratio is 53%, meaning that 53% of strategies have both survived and beaten their respective category median on a risk-adjusted basis. A firm's success ratio indicates relative performance and provides insight into a firm’s discipline around investment strategy and product development. An average tenure of only three years among the longest-tenured managers at Innovator is concerning. In isolation, seasoned teams tend to have more experience to draw upon should they need to weather turbulent market conditions.
In a competitive industry, Innovator does n't differentiate itself enough, leading to an Average Parent Pillar rating.