Skip to Content
Morningstar

Thor Industries Inc THO

Morningstar Rating
Unlock
Stock XNYS Rating as of
$100.59 −0.16 (0.16%)
View Full Chart
As of Delayed Price Post-Trading: $102.25 +1.50
Unlock our analysis with Morningstar Investor
Start Free Trial

Company Report

View Archive

Thor Is a Dominant RV Player

David Whiston

Founded in 1980 via the acquisition of Airstream, Thor Industries has grown to become the world’s largest recreational vehicle manufacturer. The company fabricates and sells a wide array of vehicles through three segments: North American towables, North American motorized, and Europe. Additionally, the company sells aftermarket component parts and digital solutions that are classified within its other segment. During fiscal 2023, the company generated 38% of sales from its North American towables segment and 30% of sales from its North American motorized segment, while Europe accounted for 27% of sales.

Read Full Report

Price vs Fair Value

View History
THO is trading at a 27% discount.
Price
$103.37
Fair Value
$213.00
Uncertainty
Very High
1-Star Price
$611.29
5-Star Price
$35.40
Economic Moat
Czmjc
Capital Allocation
Xynpydlf

Bulls Say, Bears Say

Bulls

Thor Industries has positioned itself as the largest RV manufacturer in North America and second-largest RV manufacturer in Europe, which should disproportionately benefit the company as the industry returns to growth.

Bears

Thor operates over 30 brands across North America and Europe, which we believe has driven some brand dilution impacting margins.

Show More
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if THO is a good fit for your portfolio.
Get 7 Days Free

News

View All

Trading Information

Previous Close Price
$100.75
Day Range
$100.23–102.03
52-Week Range
$74.50–129.31
Bid/Ask
$99.82 / $101.38
Market Cap
$5.36 Bil
Volume/Avg
428,508 / 510,196

Key Statistics

Price/Earnings (Normalized)
19.17
Price/Sales
0.52
Dividend Yield (Trailing)
1.88%
Dividend Yield (Forward)
1.91%
Total Yield
2.74%

Company Profile

Based in Elkhart, Indiana, Thor Industries manufactures Class A, Class B, and Class C motor homes along with travel trailers and fifth wheel towables across over 30 brands. Through the acquisition of Erwin Hymer in 2019, the company expanded its geographic footprint and now produces various motorized and towable recreational vehicles for Europe, including motorcaravans, campervans, urban vehicles, caravans, and other RV-related products and services. The company has also begun generating revenue through aftermarket component parts through the acquisition of Airxcel in 2021, however, this is still a nascent part of the business as it accounts for less than 10% of total sales. In fiscal 2023, the company wholesaled 187,015 units and generated over $11.1 billion in revenue.
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Stock Style Box
Small Value
Total Number of Employees
24,900
Website
https://www.thorindustries.com

Competitors

Valuation

View More
Metric
THO
PII
WGO
Price/Earnings (Normalized)
 19.1711.3511.38
Price/Book Value
 1.363.411.44
Price/Sales
 0.520.560.67
Price/Cash Flow
 9.718.259.27
Price/Earnings
THO
PII
WGO

Financial Strength

Metric
THO
PII
WGO
Quick Ratio
 0.590.311.42
Current Ratio
 1.751.472.84
Interest Coverage
 4.774.769.48
Quick Ratio
THO
PII
WGO

Profitability

Metric
THO
PII
WGO
Return on Assets (Normalized)
 4.03%7.66%5.17%
Return on Equity (Normalized)
 7.56%32.37%9.28%
Return on Invested Capital (Normalized)
 6.80%15.03%6.93%
Return on Assets
THO
PII
WGO
See how this stock stacks up to its competitors with Morningstar Investor
Start Free Trial

Recreational Vehicles Industry Comparables

Screen in Investor
Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
BC
Brunswick CorpJbcfpgxGvmnw$5.9 Bil
HOG
Harley-Davidson IncVrdxglkhYhktj$5.3 Bil
DOOO
BRP Inc Shs Subord.VotingWjzshqrgpcTxdt$5.1 Bil
PII
Polaris IncPzrwkdkrKgrf$4.9 Bil
LCII
LCI Industries Inc—Jvy$2.7 Bil
WGO
Winnebago Industries IncCcqbcfcYvvp$1.8 Bil
MBUU
Malibu Boats Inc Class ACnnmpqlsFrnqyk$709.8 Mil
MPX
Marine Products Corp—Mftjd$385.0 Mil
MCFT
MasterCraft Boat Holdings Inc—Hvbr$349.7 Mil

Sponsor Center