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Hugo Boss AG BOSS

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Stock XETR Rating as of
€47.28 −3.26 (6.45%)
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Company Report

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Hugo Boss Earnings: Decent Growth, but Retail Channels Weak and Margin Expands Modestly

Jelena Sokolova

We are maintaining our fair value estimate for Hugo Boss at EUR 62 as the company reported solid, but moderating sales and profit growth in the first quarter. Revenue was up 6% on a currency-adjusted base, a sequential deceleration from 13% in fourth-quarter 2023, but in line with the company’s guidance for the full year (3%-6% range). The comparison base was quite challenging from last year when growth in the quarter was 25%.

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Price vs Fair Value

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BOSS is trading at a 17% discount.
Price
€51.50
Fair Value
€57.00
Uncertainty
Medium
1-Star Price
€23.90
5-Star Price
€97.20
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Hugo Boss is one of the leading, most-recognized menswear brands with around 10% of the designer menswear market, according to our estimates.

Bears

The company’s core formalwear category is a slow growth category as wardrobes become more casual.

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Trading Information

Previous Close Price
€50.54
Day Range
€45.70–52.50
52-Week Range
€45.70–75.76
Bid/Ask
€47.24 / €47.29
Market Cap
€3.26 Bil
Volume/Avg
1.3 Mil / 361,830

Key Statistics

Price/Earnings (Normalized)
12.25
Price/Sales
0.83
Dividend Yield (Trailing)
1.98%
Dividend Yield (Forward)
2.67%
Total Yield
1.98%

Company Profile

Hugo Boss AG is a German-based menswear apparel brand operating in the premium segment through its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of the founder, the company shifted focus to men's suits. Hugo Boss' sales are mainly menswear (90%). The company is globally present in 7,400 points of sale, with 63% of revenue generated in the European market, 22% in the Americas, 13% in Asia-Pacific, and less than 3% from licenses. It generates over 60% of sales through its own retail with over 2,000 stores globally.
Sector
Consumer Cyclical
Industry
Apparel Manufacturing
Stock Style Box
Mid Core
Total Number of Employees
18,738
Website
https://www.hugoboss.com

Competitors

Valuation

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Metric
BOSS
PVH
KER
Price/Earnings (Normalized)
 12.2510.2113.33
Price/Book Value
 2.701.282.66
Price/Sales
 0.830.732.06
Price/Cash Flow
 5.337.539.02
Price/Earnings
BOSS
PVH
KER

Financial Strength

Metric
BOSS
PVH
KER
Quick Ratio
 0.440.550.68
Current Ratio
 1.651.181.38
Interest Coverage
 10.509.3512.44
Quick Ratio
BOSS
PVH
KER

Profitability

Metric
BOSS
PVH
KER
Return on Assets (Normalized)
 8.67%5.77%8.33%
Return on Equity (Normalized)
 23.91%13.00%20.97%
Return on Invested Capital (Normalized)
 14.87%8.28%11.34%
Return on Assets
BOSS
PVH
KER
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