Impressive Top-Line Growth for Lululemon

Narrow-moat

This quarter's results also reinforce our view that Lululemon's strategy of selling directly to consumers is beneficial to its brand intangible asset. From our vantage point, this allows the firm to enhance customer loyalty and glean insights into its customers' preferences. As evidence, traffic increased 30% during the quarter. The firm also experienced double-digit comp growth in both its men's and women's businesses, as well as for bras and accessories, showing that its product set continues to resonate with evolving consumer tastes.

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