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Decent Q4 Trumped By Sprouts’ Strategically Cogent Store Optimization Plan; Market Too Enthusiastic

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Sprouts Farmers Market Inc
(SFM)

After no-moat Sprouts Farmers Market SFM posted fair fourth-quarter results (sales of $1.58 billion and diluted EPS of $0.42, in line with our $1.58 billion and $0.39) shares shot up 12% (as these marks outpaced FactSet consensus’ $1.56 billion and $0.37). Beyond a solid close to the year, we think the market’s fervor was driven by plans to optimize its store footprint (as it intends to prune 11 underperforming, larger-format boxes and add 30 smaller stores with a simpler format) in fiscal 2023. We hold a favorable view on Sprouts’ efforts to revitalize diverse facets of its business (through enhancing customer engagement, store optimization, omnichannel capability, and private-label strength). However, we think these efforts merely elevate Sprouts’ ability to price competitively, rather than improve its competitive position, underpinning our no-moat rating.

We plan to edge down our near-term forecast to align with Sprouts’ fiscal 2023 outlook (net sales growth of 4%-6% and adjusted diluted EPS of $2.41-$2.53, a tad below our preprint 6.9% sales growth and $2.54 EPS forecasts), but this should be offset by time value, rendering our $30.50 fair value estimate largely unchanged. At a 10%-15% premium, we suggest investors remain on the sidelines; we think the current valuation fails to account for its subscale position in a highly competitive industry.

In the quarter, Sprouts’ comparable store sales grew 2.9%, aided by inflation and continued strength in convenient deli grab-and-go meals. As we’ve anticipated, lower units per basket and trade-down activities persisted, as consumers are battling numerous constraints on their pocketbooks. While its recent partnership with narrow-moat DoorDash fueled ecommerce sales growth of 17% (marking an online penetration of 11.3% for the full year from 10.8% the prior year), we doubt this will prove sufficient to unlocking meaningful profit (as we forecast just low-single-digit operating margins long term).

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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Erin Lash, CFA

Sector Director
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Erin Lash, CFA, is director of consumer sector equity research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. In addition to leading the sector team, Lash covers packaged food and household and personal care companies.

Before joining Morningstar in 2006, she spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance.

Lash holds a bachelor’s degree in finance from Bradley University and a master’s degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

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