Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 68.2 million in December 2023, demonstrating its leadership among automotive platforms.
Autohome’s leadership in user traffic would enable the company to maintain a stable growth outlook for the media services and lead generation segments.
Competition from other auto platforms and other online platforms such as short-video platforms would depress Autohome’s profitability as traffic acquisition cost increases.
|
Metric
|
ATHM
|
BIDU
|
01024
|
|---|---|---|---|
Price/Earnings (Normalized) | 10.58 | 9.92 | 24.30 |
Price/Book Value | 0.92 | 1.16 | 5.00 |
Price/Sales | 3.10 | 2.11 | 2.20 |
Price/Cash Flow | 9.51 | 5.73 | 15.68 |
|
Metric
|
ATHM
|
BIDU
|
01024
|
|---|---|---|---|
Quick Ratio | 6.21 | 2.75 | 1.21 |
Current Ratio | 6.31 | 3.01 | 1.21 |
Interest Coverage | — | 6.29 | — |
|
Metric
|
ATHM
|
BIDU
|
01024
|
|---|---|---|---|
Return on Assets (Normalized) | 7.10% | 7.13% | 10.90% |
Return on Equity (Normalized) | 8.95% | 12.23% | 23.60% |
Return on Invested Capital (Normalized) | 5.35% | 7.21% | 17.03% |
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Morningstar Rating for Stocks
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Market Cap
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