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Bread Financial Holdings Inc BFH

Morningstar Rating
$36.97 +0.32 (0.87%)
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Company Report

Bread Financial Earnings: Credit Costs Remain a Headwind, but Prospects Are Improving

No-moat Bread Financial reported decent first-quarter results that were largely in line with our expectations, though it does endure challenges from higher credit costs and the need to adapt to potential changes to late-fee regulations. Net revenue fell 23.1% from last year to $991 million, but the decline is exaggerated because the bank's results last year benefited from a $230 million gain from the divestiture of the BJ’s Wholesale portfolio. Without this comparison, the first-quarter decline would have been only 6.4%. EPS was $2.73, which translates to a return on tangible equity of 23.1%. We do not plan to materially alter our $44 fair value estimate. We see the shares as undervalued but caution investors that the firm faces significant uncertainty around its ability to mitigate the impact of new late-fee rules and the outcome of legal challenges to those rules.

Price vs Fair Value

BFH is trading at a 19% discount.
Price
$35.85
Fair Value
$89.00
Uncertainty
Very High
1-Star Price
$13.00
5-Star Price
$35.00
Economic Moat
Fvlmn
Capital Allocation
Szdr

Bulls Say, Bears Say

Bulls

Bread Financial’s restructuring efforts have been highly successful in reducing the company’s costs. This has allowed it to adjust effectively for its smaller size and retain profitability.

Bears

Bread's portfolio has materially higher credit costs than its peers, placing the firm at risk as economic conditions deteriorate.

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News

Trading Information

Previous Close Price
$36.65
Day Range
$36.5038.89
52-Week Range
$23.1941.89
Bid/Ask
$36.00 / $40.40
Market Cap
$1.83 Bil
Volume/Avg
1.0 Mil / 768,579

Key Statistics

Price/Earnings (Normalized)
3.11
Price/Sales
0.46
Dividend Yield (Trailing)
2.27%
Dividend Yield (Forward)
2.27%
Total Yield
4.18%

Company Profile

Formed by a combination of JCPenney’s credit card processing unit and The Limited’s credit card bank business, Bread Financial is a provider of private label and co-branded credit cards, loyalty programs, and marketing services. The company’s most financially significant unit is its credit card business that partners with retailers to jointly market Bread’s credit cards to their customers. The company also retains minority interest in its recently spun-off LoyaltyOne division, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Sector
Financial Services
Industry
Credit Services
Stock Style Box
Small Value
Total Number of Employees
7,000

Competitors

Valuation

Metric
BFH
SYF
DFS
Price/Earnings (Normalized)
3.118.9211.35
Price/Book Value
0.601.282.34
Price/Sales
0.461.221.96
Price/Cash Flow
0.902.013.82
Price/Earnings
BFH
SYF
DFS

Financial Strength

Metric
BFH
SYF
DFS
Quick Ratio
Current Ratio
Interest Coverage
Quick Ratio
BFH
SYF
DFS

Profitability

Metric
BFH
SYF
DFS
Return on Assets (Normalized)
3.39%2.61%2.12%
Return on Equity (Normalized)
28.54%22.66%22.27%
Return on Invested Capital (Normalized)
Return on Assets
BFH
SYF
DFS
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Credit Services Industry Comparables

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Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
V
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MA
Mastercard Inc Class ACzmfsfdkSmg$431.4 Bil
AXP
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PYPL
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COF
Capital One Financial CorpNttfxdcfNrgxhh$55.6 Bil
DFS
Discover Financial ServicesRdthwqwgDmjzfw$32.0 Bil
SYF
Synchrony FinancialBkskkcznYpkm$17.4 Bil
ALLY
Ally Financial IncVgvdbgsvnWlkpr$11.9 Bil
SOFI
SoFi Technologies Inc Ordinary SharesFfllyhwDvv$8.0 Bil
WU
The Western Union CoRnsqywczKvynyd$4.5 Bil

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