Cross Screen Media and Roku Expand Partnership to Enable Cross-Channel Measurement for Local Agencies
Cross Screen Media and Roku Expand Partnership to Enable Cross-Channel Measurement for Local Agencies
PR Newswire
ALEXANDRIA, Va., March 19, 2024
ALEXANDRIA, Va., March 19, 2024 /PRNewswire/ -- Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs, today announced an expanded partnership with Roku (Nasdaq: ROKU), America's No. 1 TV streaming platform. Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform. Agencies can also leverage Roku's ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV.
The expanded partnership augments the existing capability for agencies to efficiently reach their target audiences by activating campaigns on Roku's premium inventory through unique first-party data.
As political races enter their critical months, the teams from Cross Screen Media and Roku are working closely to empower agencies to efficiently reach target voters and accurately measure each ad campaign to inform future spend.
"With the continued shift in consumption habits, CTV is more critical than ever for political agencies to drive on-target incremental reach. We are thrilled to expand our partnership with Roku to include measurement for our agency customers," said Michael Beach, CEO of Cross Screen Media.
About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service for advertising agencies, built on a proprietary technology platform that enables advertisers to plan and measure advertising across Connected TV and audience-driven Linear TV at the local level. We seamlessly fit into existing workflows to help agencies scale, differentiate, and deliver high-impact campaigns for their clients.
View original content to download multimedia:https://www.prnewswire.com/news-releases/cross-screen-media-and-roku-expand-partnership-to-enable-cross-channel-measurement-for-local-agencies-302090678.html
SOURCE Cross Screen Media
-
5 Things We Learned From the Q1 Earnings Season
-
After Earnings, Is Palantir Stock a Buy, a Sell, or Fairly Valued?
-
What’s Happening In the Markets This Week
-
Can the Fed Declare Victory on Inflation?
-
After Earnings, Is Coinbase Stock a Buy, a Sell, or Fairly Valued?
-
After Earnings, Is Albemarle Stock a Buy, a Sell, or Fairly Valued?
-
Is ServiceNow Stock a Buy After Earnings and Its Investor Day?
-
3 Stocks to Buy and 3 Stocks to Sell After Earnings
-
Today’s Market Volatility Could Provide Tomorrow’s Opportunities
-
40 of the Best Investment Picks
-
Tech Stock Dividends Are Changing the Face of Dividend Growth Investing
-
Roblox Earnings: Weakening Engagement Has Weighed On Growth
-
The Best Gaming Stocks to Buy
-
Energy Transfer Earnings: M&A Drives Guidance Increase In Solid Quarter
-
The Best Healthcare Stocks to Buy
-
Going Into Earnings, Is Home Depot Stock a Buy, a Sell, or Fairly Valued?