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Disney, Warner Bros., Comcast, Paramount Global are the latest to pull ads from Elon Musk's X

Add Walt Disney Co. (DIS), Warner Bros. Discovery Inc. (WBD), Comcast Corp. (CMCSA) and Paramount Global (PARA) to the growing list of major brands pausing advertising on Elon Musk's embattled X. Lions Gate Entertainment Corp. (LGF.A) also said it would be pulling ads, just as its Hunger Games prequel is hitting movie theaters. The media giants follow Apple Inc. (AAPL) and IBM Corp. (IBM) who halted marketing -- and tens of millions of dollars a year -- as Musk faces blowback over antisemitic abuse on his social media platform as well as his own comments.

-Jon Swartz

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11-17-23 2211ET

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