oOh media Ltd

OML: XASX (AUS)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	A$6.35	Prg	Gxjcqrxb

OOh media's No-Moat Rating Reiterated

Brian Han

Apr 23, 2024

Business Strategy and Outlook

OOh media is well-positioned to benefit from the favorable dynamics underpinning the Australian (and New Zealand) outdoor advertising market. This has seen outdoor's share of the total advertising pie lift from 3.5% in 2009 to 5.7% prior to covid-19. We see this trend continuing, especially as the Australian outdoor medium's share still lags other developed countries such as Canada and the United Kingdom.

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We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

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