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China Feihe Ltd Ordinary Shares

06186: XHKG (HKG)
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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
HKD 9.50HdjbjsSpsbscdn

Feihe To Improve Distribution Efficiencies and Maintain Retail Pricing Amid Shrinking Market Size

Business Strategy and Outlook

Feihe strives to be a topnotch domestic infant milk formula, or IMF, producer in China. It has been able to price its products at a premium comparable with imported products, and is marketed as tailored for Chinese babies. The company has invested considerably in building out its sales network in maternity stores across China, as the category is mainly sold through this channel. Feihe possesses a scalable distributing and retail outlet network in the country.

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