Meta Earnings: Still Impressive but the Shares Remain Fairly Valued

Meta continues its leadership in social media advertising, with third-quarter numbers demonstrating strength on all fronts: user growth, engagement, and monetization with a leaner operation. Reels keeps attracting more advertisers and its impact on Meta’s advertising revenue is now neutral, unlike its negative effect in the past. The impressive results also display Meta’s success in creating better data analytics, campaign planning, and measurement tools using artificial intelligence.