Southwest Airlines Co
LUV: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$54.00 | Qsbf | Vxfyvdgy |
Southwest Is Spending to Defend Its Dominance of the Low Cost U.S. Airline Market
Business Strategy and Outlook
Southwest is a leisure-focused, low-cost airline and the largest domestic carrier in the U.S. by passenger volume. Southwest has stuck to its strategy of streamlining airline operations to maintain lower unit costs than its full service rivals, which it passes on to customers in the form of cheaper tickets and a low-frills experience.