VF Corp

VFC: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$55.00	Dcjrl	Gcgzvbpb

VF Has Been Troubled Recently, but Its Brands Provide a Competitive Edge

David Swartz

Jun 22, 2023

Business Strategy and Outlook

VF has built a portfolio of strong brands in multiple apparel categories. We view the three brands that account for about 80% its sales (Vans, Timberland, and The North Face) as supporting its narrow moat based on a brand intangible asset. Despite economic concerns, we believe VF will grow faster than most competitors in the long run and maintain its competitive edge.

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