Southwest Airlines Co
LUV: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$39.00 | Djw | Tfwptgtf |
Southwest Can Gain Ground in U.S. Aviation, but Growth Will Come at a Cost
Business Strategy and Outlook
Southwest is a leisure-focused, low-cost airline and the largest domestic carrier in the U.S. by passenger volume. Southwest has stuck to its strategy of streamlining airline operations to maintain lower unit costs than its full service rivals, which it passes on to customers in the form of cheaper tickets and a low-frills experience.