Trade Desk Earnings: Digital and Programmatic Advertising Are Fine and Trade Desk Is a Beneficiary

Like its peers on the supply side, first-quarter numbers for demand side platform provider Trade Desk pointed toward increasing adoption of programmatic advertising and a recovery in digital advertising, which likely will strengthen in the second half of this year. We still view Trade Desk as the leading ad-tech provider on the demand side as it leads the increasing adoption of programmatic advertising within the connected TV channel and seeks more ad inventory in non-walled-garden properties for its clients, advertisers, and their agencies.