Omnicom Group Inc
OMC: XNYS (USA)
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| $683.00 | Jwfljxf | Fhcvmzwzl |
Omnicom Well Positioned to Benefit From Continuing Growth in Digital Advertising
Business Strategy and Outlook
Omnicom is the second-largest player (based on revenue) within the advertising industry. Compared with peers, the firm has attained that position less through acquisitions and more through organic growth. With well-recognized creative agencies and sub-holding companies such as BBDO and DDB, we expect Omnicom to maintain its market position, likely making more acquisitions to increase its focus on faster-growing emerging markets and the digital ad business.