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Coca-Cola Co

KO: XNYS (USA)
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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
$11.00YsjcyZtrjlmnrph

Against the Inflationary Storm, We Think Wide-Moat Coke’s Pricing and Scale Will Prove Indispensable

Business Strategy and Outlook

We regard Coke’s strategy favorably, as the firm is working to expand its dominant position in carbonated soft drinks, or CSDs, while building a larger presence in emerging high-growth categories. But we also surmise the firm is keen to pivot its mix to align with evolving consumer trends, particularly as it pertains to a growing interest in healthy fare (such as with Coke Zero Sugar), which strikes us as prudent.

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