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ServiceNow Inc NOW

Morningstar Rating
$656.93 +13.64 (2.12%)
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Company Report

ServiceNow: So Many Levers Left to Pull As the Company Doubles Down on Profitable Growth

We came away from wide-moat ServiceNow’s investor day incrementally more confident in the company’s long-term financial trajectory and competitive position driven by continued product innovation, proliferating use cases, an expanded target customer pool, a growing market, and efficient go-to-market execution. We think investors should be excited about the new sales order management solution, the company’s generative artificial intelligence roadmap, and the financial target update for 2026. Based on this event, we are maintaining our fair value estimate of $790 per share. We see the stock as undervalued.

Price vs Fair Value

NOW is trading at a 724% premium.
Price
$656.93
Fair Value
$318.00
Uncertainty
Medium
1-Star Price
$7,118.30
5-Star Price
$369.00
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

ServiceNow’s superior product has led to rapid share gains and exceptional retention in the ITSM market. Now the company is using this strength to expand into other areas of ITOM.

Bears

As ServiceNow expands deeper into areas outside the core IT function, it will encounter an expanding set of competitors. Some of these will be better equipped to battle.

Is it the right time to buy, sell, or hold?
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News

Trading Information

Previous Close Price
$643.29
Day Range
$637.99657.54
52-Week Range
$526.11815.32
Bid/Ask
$656.03 / $656.93
Market Cap
$134.92 Bil
Volume/Avg
4.3 Mil / 1.3 Mil

Key Statistics

Price/Earnings (Normalized)
61.71
Price/Sales
15.88
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield
0.41%

Company Profile

ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Sector
Technology
Industry
Software - Application
Stock Style Box
Large Growth
Total Number of Employees
22,668

Competitors

Valuation

Metric
NOW
CRM
MSFT
Price/Earnings (Normalized)
61.7126.0837.16
Price/Book Value
18.463.8112.60
Price/Sales
15.886.4513.54
Price/Cash Flow
39.9316.5128.81
Price/Earnings
NOW
CRM
MSFT

Financial Strength

Metric
NOW
CRM
MSFT
Quick Ratio
0.910.951.02
Current Ratio
1.051.111.22
Interest Coverage
38.5847.3641.49
Quick Ratio
NOW
CRM
MSFT

Profitability

Metric
NOW
CRM
MSFT
Return on Assets (Normalized)
15.52%9.32%19.65%
Return on Equity (Normalized)
34.41%15.06%38.71%
Return on Invested Capital (Normalized)
23.41%12.53%28.79%
Return on Assets
NOW
CRM
MSFT
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Software - Application Industry Comparables

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Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
CRM
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INTU
Intuit IncQfnxvcrskcMjjw$157.4 Bil
UBER
Uber Technologies IncZpqzzhtdsYlhtlj$134.0 Bil
CDNS
Cadence Design Systems IncQypnxphzpfQqgdp$77.9 Bil
SHOP
Shopify Inc Registered Shs -A- Subord VtgYzwfzhxbzZjdc$75.4 Bil
ROP
Roper Technologies IncGrpznrkmnqXlpwx$56.4 Bil
WDAY
Workday Inc Class AZzzxrnqymCtwp$56.1 Bil
DASTY
Dassault Systemes SE ADRLrsqvxngGwj$52.6 Bil

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