Turning the Tide: rebuilding a brand and scaling with intent

What does it really take to turn around a struggling business and build something distinctly competitive in the process? In this fireside chat, Sealand CEO Adrian Hewlett shares the inside story of taking a distressed brand with huge potential and reshaping it into a fast-growing, purpose-led business. But beyond the business story, the session will focus on the practical lessons that translate directly to advice practices. How do you make clear, decisive calls when the data is imperfect? What does it mean to differentiate in a crowded market where many offerings look the same? And how do you build a business that can scale without losing clarity of purpose or client connection? Expect a grounded, experience-driven perspective on leadership, resilience and execution, with actionable takeaways for advisers looking to strengthen their own businesses, sharpen their positioning, and create more durable client value.