Here's everything we know so far about Comcast's new Peacock-Apple-Netflix bundle

By Zoe Han

Comcast joins Warner Bros. Discovery in offering bundles to try to keep subscribers

Move over streaming wars, and welcome to the era of bundle wars.

The latest contender is from Comcast Corp. (CMCSA), which said Tuesday that it will introduce a streaming bundle that comes with Apple TV+ (AAPL), Netflix (NFLX) and its own Peacock within the month. The bundle, called "StreamSaver," will provide the three services "at a vastly reduced price to anything in the market today," Comcast Chairman and CEO Brian Roberts said at an investor conference.

"That's an everyday pricing, not an introductory pricing," Roberts said, according to a transcript produced by AlphaSense.

But details are still scarce on the new bundle. Comcast did not say exactly when the service would launch and did not include any pricing details with the announcement. A Comcast representative told MarketWatch in an email that further details will come out next week. The bundle will be available to Comcast broadband customers, as well as Comcast's Xfinity TV and mobile customers.

Apple TV+ currently costs $9.99 a month. The standard Netflix plan is $15.49 a month without ads, and $6.99 with ads. Netflix also has a premium version that costs $22.99 a month. Peacock Premium costs $5.99 a month and $11.99 for Premium Plus, which has no ads.

Also read: Peacock raising prices by $2 a month ahead of Summer Olympics

Comcast announced its bundle a week after Warner Bros. Discovery (WBD) and the Walt Disney Co. (DIS) announced their latest bundling plan, which comes with Max, Disney+ and Hulu. That new plan was described as the "first of its kind" and will go live this summer, Warner Bros. Discovery CEO David Zaslav told investors on May 9.

Paying for streaming-service subscriptions every month has become more expensive as companies such as Comcast and Netflix have raised prices in the past year. Facing higher costs everywhere, some consumers may be looking at their streaming bills more closely and wondering which subscriptions are still worthwhile.

Read: Netflix price increase: Here's how much the major streaming services are set to cost

Streaming companies are hoping bundles will give their customers an incentive to stick around, instead of jumping from service to service to get access to certain shows and movies.

"Even if they don't use the service in one month, they still feel like they're getting great value and they might use it the next month," Jean-Briac Perrette, president & CEO at Warner Bros. Discovery for Global Streaming and Games told investors in the company's latest earnings call, according to a transcript produced by AlphaSense.

Warners Bros. Discovery, Apple, Verizon and Disney did not immediately respond to MarketWatch's request for comment. Netflix declined to comment.

-Zoe Han

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05-15-24 1043ET

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