Skip to Content
Morningstar

Nike Inc Class B NKE

Morningstar Rating
Unlock
Stock XNYS Rating as of
$95.05 +1.60 (1.71%)
View Full Chart
As of Delayed Price Closed
Unlock our analysis with Morningstar Investor
Start Free Trial

Company Report

View Archive

Nike’s Brand, Reach, Products, and Digital Strategy Enable It to Outpace Its Competitors

David Swartz

We view Nike as the leader of the athletic apparel market and believe it will overcome current challenges, such as soft demand for sportswear in key markets. Our wide moat rating is based on its intangible brand asset, as we believe it will maintain premium pricing and generate economic profits for at least 20 years. Nike, the largest athletic footwear brand in all major categories and in all major markets, dominates categories like running and basketball with popular shoe styles. While it does face significant competition, we believe it has proven over a long period that it can maintain share and pricing.

Read Full Report

Price vs Fair Value

View History
NKE is trading at a 186% premium.
Price
$95.05
Fair Value
$373.00
Uncertainty
Medium
1-Star Price
$324.87
5-Star Price
$61.70
Economic Moat
Jcm
Capital Allocation
Xzkcwpzqv

Bulls Say, Bears Say

Bulls

Although uneven of late, the global sportswear market should expand, especially in Asia and other developing areas. As the global share leader, Nike is positioned to benefit.

Bears

As a worldwide business, Nike has felt the effects of global issues like the war in Ukraine, shipping delays, currency volatility, and high input costs. These and other issues could continue to impair its results.

Show More
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if NKE is a good fit for your portfolio.
Get 7 Days Free

News

View All

Trading Information

Previous Close Price
$93.45
Day Range
$92.97–95.07
52-Week Range
$88.66–123.39
Bid/Ask
$95.06 / $95.31
Market Cap
$143.46 Bil
Volume/Avg
12.6 Mil / 9.8 Mil

Key Statistics

Price/Earnings (Normalized)
26.33
Price/Sales
2.84
Dividend Yield (Trailing)
1.49%
Dividend Yield (Forward)
1.56%
Total Yield
4.86%

Company Profile

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan, and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Stock Style Box
Large Core
Total Number of Employees
83,700
Website
https://www.nike.com

Competitors

Valuation

View More
Metric
NKE
UAA
PUM
Price/Earnings (Normalized)
 26.3312.5820.44
Price/Book Value
 10.091.462.79
Price/Sales
 2.840.570.83
Price/Cash Flow
 22.027.4810.35
Price/Earnings
NKE
UAA
PUM

Financial Strength

Metric
NKE
UAA
PUM
Quick Ratio
 1.671.180.79
Current Ratio
 2.742.131.55
Interest Coverage
 —77.123.31
Quick Ratio
NKE
UAA
PUM

Profitability

Metric
NKE
UAA
PUM
Return on Assets (Normalized)
 15.59%5.05%6.07%
Return on Equity (Normalized)
 41.17%11.78%16.16%
Return on Invested Capital (Normalized)
 21.67%6.87%11.14%
Return on Assets
NKE
UAA
PUM
See how this stock stacks up to its competitors with Morningstar Investor
Start Free Trial

Footwear & Accessories Industry Comparables

Screen in Investor
Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
ADDYY
adidas AG ADRXskhncdwYqzxt$44.8 Bil
ADDDF
adidas AGPQMwtsz$44.0 Bil
DECK
Deckers Outdoor Corp—Dbndl$27.1 Bil
ONON
On Holding AG—Znyjxh$13.6 Bil
SKX
Skechers USA Inc Class AWkpjcnzRwnzlv$10.9 Bil
BIRK
Birkenstock Holding PLC—Rjbh$10.5 Bil
ASCCF
ASICS Corp—Vmcxwys$10.0 Bil
ASCCY
ASICS Corp ADR—Pntks$10.0 Bil
CROX
Crocs Inc—Nzvvs$9.5 Bil

Sponsor Center