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A surge in new products and growing investor demand is accelerating competition across Europe’s active ETF market.
European open-end funds and ETFs gathered EUR 184.2 billion in the first quarter of 2026, despite outflows the war in the Middle East rattling markets.
Cost advantages allow companies to produce at lower costs, creating a moat for otherwise undifferentiated products.
The heightened risk/reward profile means cryptocurrencies should represent only a small allocation within a diversified portfolio.
