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A surge in new products and growing investor demand is accelerating competition across Europe’s active ETF market.
Despite a shaky month for US tech stocks, European investors kept money flowing into equities, government bonds, and AI-linked themes, pushing ETF inflows higher in July.
Cost advantages allow companies to produce at lower costs, creating a moat for otherwise undifferentiated products.
The heightened risk/reward profile means cryptocurrencies should represent only a small allocation within a diversified portfolio.
