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Renforcer le rôle des spécialistes marketing de la gestion d'actifs d'aujourd'hui

La fonction de l'équipe marketing de la gestion des actifs est en pleine évolution. Ce qui était autrefois un rôle principalement axé sur la marque, la promotion des ventes et la supervision de la production de fiches d'information et de la communication continue d'évoluer afin de jouer un rôle plus stratégique au sein de l'entreprise.

Les équipes marketing ont désormais davantage d'attentes et d'opportunités pour avoir un impact substantiel sur la façon dont les clients sont attirés par les fonds, et sur la façon dont ils continuent à faire croître leurs actifs avec leur société, grâce à des changements importants dans la manière de travailler et aux exigences digitales des investisseurs.

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Renforcer le rôle des spécialistes marketing de la gestion d'actifs d'aujourd'hui

Points abordés

Le paysage de la gestion d'actifs aujourd'hui
Les principaux changements qui remettent en question le processus marketing
Répondre aux exigences des investisseurs en matière d'investissement durable
Comment les équipes marketing peuvent-elles rester en tête de la course vers le digital

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