Rent-A-Center Inc RCII
Morningstar’s Analysis
1-Star Price
PREMIUM
5-Star Price
PREMIUM
Economic Moat
PREMIUM
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Company Profile
Rent-A-Center offers rent-to-own purchasing options for appliances, computers, smartphones, furniture, and related items. Customers make rental payments with the option to own the product after completing rent-to-own agreements. The company's operating segments are Rent-a-Center business, which includes company-owned stores and online platform; preferred lease, which provides lease-to-own options through third-party retailers; Mexico, which includes company-owned stores in Mexico; and franchising, which sells rental merchandise to intermediate franchisees for royalties and startup fees. The majority of revenue comes from repeat customers in the Rent-a-Center business segment of the U.S.
Plano, TX, 75024