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CDK Global Inc provides integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. The firm's solutions integrate clients' buying processes, from targeted advertising and marketing campaigns to the sale, financing, and maintenance of vehicles. CDK has three segments - Retail Solutions North America, which provides automotive website platforms to manage the buying process of vehicles; Advertising North America, which provides advertising and marketing solutions across multiple channels; and CDK International, which provides technology-based retail solutions outside the United States and Canada. A large majority of the firm's revenue is generated in the United States, but CDK has a presence in countries across the world.
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