Morningstar Quantitative ratings for equities (denoted on this page by) are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies withratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating. Click here for more on how to use these ratings.
Burberry, a British luxury monobrand which is more than 160 years old, is best known for its outerwear and signature plaid. It has a global presence with 37% of revenue generated in Europe, 40% in Asia, and 23% in North America. The Chinese are Burberry’s most important customers, accounting for more than 30% of sales at home and abroad. Apparel contributes about 62% of sales.
London, SW1P 2AW, United Kingdom