Skip to Content

Viad Corp VVI

Morningstar Rating
$35.46 −0.21 (0.59%)
View Full Chart
Unlock our analysis with Morningstar Investor

About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

VVI is trading at a 1% premium.
Price
$35.60
Fair Value
$93.62
Uncertainty
High
1-Star Price
$86.37
5-Star Price
$42.42
Economic Moat
Mvscck
Capital Allocation
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if VVI is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$35.67
Day Range
$35.0935.77
52-Week Range
$17.1039.98
Bid/Ask
$14.26 / $40.00
Market Cap
$748.86 Mil
Volume/Avg
60,566 / 86,262

Key Statistics

Price/Earnings (Normalized)
90.92
Price/Sales
0.60
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield

Company Profile

Viad Corp is a marketing company engaged in providing extraordinary experiences, including hospitality and leisure activities, experiential marketing, and live events. The company has three segments; Pursuit includes a collection of inspiring and unforgettable travel experiences that includes recreational attractions, hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services, Spiro includes a marketing agency that partners with brands around the world to manage and elevate their experiential marketing activities, and GES Exhibitions is an exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows.
Sector
Industrials
Industry
Specialty Business Services
Stock Style Box
Small Growth
Total Number of Employees
4,035

Comparables

Valuation

Metric
VVI
HIMR
TRIP
Price/Earnings (Normalized)
90.9221.3420.27
Price/Book Value
17.131.044.13
Price/Sales
0.602.712.12
Price/Cash Flow
8.040.0120.72
Price/Earnings
VVI
HIMR
TRIP

Financial Strength

Metric
VVI
HIMR
TRIP
Quick Ratio
0.791.242.20
Current Ratio
1.031.342.27
Interest Coverage
1.901.932.77
Quick Ratio
VVI
HIMR
TRIP

Profitability

Metric
VVI
HIMR
TRIP
Return on Assets (Normalized)
1.08%122.84%3.92%
Return on Equity (Normalized)
50.54%191.18%12.45%
Return on Invested Capital (Normalized)
7.17%131.10%5.76%
Return on Assets
VVI
HIMR
TRIP
See how this stock stacks up to its competitors with Morningstar Investor

Specialty Business Services Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
RLXXF
RELX PLCGlx$77.0 Bil
RELX
RELX PLC ADRFhqtswwrwPyq$77.0 Bil
TRI
Thomson Reuters CorpNrrqwbjRrdfzn$69.0 Bil
CTAS
Cintas CorpXhdmxbdYfg$67.5 Bil
CPRT
Copart IncYtlrhpmtTypxm$51.1 Bil
WTKWY
Wolters Kluwer NV ADRFhjgshprwQjy$36.2 Bil
WOLTF
Wolters Kluwer NVRzv$36.1 Bil
GPN
Global Payments IncZgpzmykjDxlxfwf$32.5 Bil
RBA
RB Global IncNmvpjbsmnXzbvxr$13.5 Bil
RTO
Rentokil Initial PLC ADRScgvsxmdKyq$13.1 Bil

Sponsor Center