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Turn your investing vision

into action.


What is Morningstar DirectSM?


Our cloud-based investment analysis platform is built specifically around the workflows of asset managers and financial advisors to help position and market products, construct portfolios, analyze investments, and connect with investors.

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The importance of quality data, realized.


Global data including historical portfolio holdings, equities, separate accounts, hedge funds, ETFs, indexes, real-time pricing, and more.


Access to nearly every investment universe

Integrate all your private data

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Back your ideas with thorough analysis.


Content curated to meet your needs, including actionable research from one of the largest independent analyst teams in the world.


Research to apply directly to your daily decisions

Detailed analysis on markets, equities, and managers

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Build your process with powerful tools.


Sophisticated ways to work the data so you can find the best managers, spot market trends, and build products.


Allocations, optimizations, and attributions to fulfill portfolio mandates

Custom peer groups and asset flows for peer and trend analysis

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Harness the power to create.


Dynamic charts, visualizations, and fully custom reports you can produce in minutes.


A simple way to produce professional, client-ready reports

Rich content with drag-and-drop charts, tables, and graphs

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Create, Select, and Market Investments


Build and manage investments.

Product Development ›

Create client portfolios.

Portfolio Construction ›

Connect with investors.

Marketing and Sales ›

See How

The approach Morningstar’s taking with Sustainalytics has really brought clarity in terms of defining this marketplace and how it should be evaluated on a case-by-case basis, one ETF versus another.

Robert G. Smith

Founder & Chief Investment Officer

Sage Advisory Services

Austin, Texas

Read Robert's Full Story

Morningstar Direct is a true one-stop shop that provides us with all the data we need in a single source, eliminating the need for other data providers and bringing us a significant cost savings.

Craig Smith

Portfolio Manager, Fund Solutions

Standard Bank

Johannesburg, South Africa

Read Craig's Full Story

We trust the opinions of Morningstar’s stock and mutual fund analysts to help us understand what our clients already own without having to have a team of 15 of us on staff to do that job.

Keith Goddard


Capital Advisors, Inc.

Tulsa, Oklahoma

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Why Some New Funds Succeed While Others Fail

Investors seem to love new funds, which draw a majority of global inflows. Morningstar’s Quantitative Research team has identified what influences investor preferences for these new funds and what drives their risk-adjusted returns.

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Want to see what’s next?

Experience our new cloud-based platform, the next generation of Morningstar DirectSM.

Learn about Morningstar Cloud

Not yet available in all markets