TrueCar Launches Pre-Qualification Experience Powered by Capital One to Enhance the Car Shopping Journey
The integration offers TrueCar consumers the ability to pre-qualify for auto financing, enabling a more efficient car buying experience
SANTA MONICA, Calif., Sept. 24, 2021
SANTA MONICA, Calif., Sept. 24, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, today announced a new experience powered by Capital One that allows eligible shoppers to pre-qualify for auto financing through participating lenders Capital One and Westlake Financial, as they begin their car-buying journey with TrueCar Certified Dealers.
"The most important things to consumers during their car shopping experience are ease and speed. We are excited to partner with Capital One to expand our ability to provide pre-qualification options for consumers," said Mike Darrow, CEO & President at TrueCar. "This allows car shoppers to feel even more confident in having the transparent and efficient experience they have come to trust from TrueCar."
"As a longtime leader in auto financing, and firm believers in the power of digital tools to enhance the car buying experience, we are proud that this partnership can bring transparency to TrueCar's shoppers," said Jeppe Heidemann, Managing Vice President at Capital One.
According to a recent TrueCar survey, 76% of vehicle shoppers said they would be somewhat or very likely to calculate personalized monthly payments online. Consumers also expressed the desire to compare different monthly payment options and terms online. TrueCar launched its new pre-qualification experience to increase consumer confidence through deal transparency and deal comparisons for a more efficient car buying experience.
The TrueCar auto finance pre-qualification experience will be rolled out among TrueCar Certified Dealers nationwide that offer financing through Capital One or Westlake Financial. Consumers can use the pre-qualification experience for both new and used vehicles.
TrueCar is a leading automotive digital marketplace that enables auto buyers to connect to our nationwide network of Certified Dealers. We are building the industry's most personalized and efficient auto buying experience as we seek to bring more of the purchasing process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new and used cars — all with a clear view of what's a great deal. When they are ready, TrueCar will enable them to connect with a local Certified Dealer who shares in our belief that truth, transparency and fairness are the foundation of a great auto buying experience. As part of our marketplace, TrueCar powers auto-buying programs for over 250 leading brands, including AARP, Sam's Club, Navy Federal Credit Union and American Express. TrueCar is headquartered in Santa Monica, California, with an office in Austin, Texas.
For more information, please visit www.truecar.com, and follow us on Facebook or Twitter.
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SOURCE TrueCar, Inc.