ABC, 123 & ESG: Newday Investing & SIFMA Foundation Bring Sustainable Investing to Students Nationwide

09/18/18 09:02 AM EDT

ABC, 123 & ESG: Newday Investing & SIFMA Foundation Bring Sustainable Investing to Students Nationwide

600,000 Students Grades 4-12 in 12,000 U.S. Schools to Gain Exposure to "ESG" via Enhancement to SIFMA Foundation's Stock Market Game™ program

PR Newswire

NEW YORK and SAN FRANCISCO, Sept. 18, 2018 /PRNewswire/ -- The SIFMA Foundation and Newday Investing today announced a collaboration to add a new component to  SIFMA Foundation's acclaimed Stock Market Game™ program that will focus on sustainable investing. The enhancement, a first in the history of the program, will enable students to track not only the financial performance of the virtual portfolios they build but also the sustainability work of the companies they select.

SIFMA Foundation

Newday Investing, a San Francisco-based financial technology and institutional asset management company that brings responsible investing to the mainstream, is partnering with the SIFMA Foundation to provide technical and operational assistance for the new component. Newday will be evaluating the sustainability characteristics of each company's environmental, social, and governance practices, as well as providing sustainable investment educational materials for students and educators participating in the program.

Now celebrating its 40th anniversary, the SIFMA Foundation administers The Stock Market Game nationally with the involvement of 15,000 teachers, 12,000 schools and 600,000 students annually in all 50 states. The program, an educational tool, has reached 17 million students since its inception and continues to evolve as a real-world, hands-on experience reflecting the changing capital marketplace, financial tools and demands for financial capability.

"This exciting collaboration between the SIFMA Foundation and Newday delivers impact investing education into the classroom, enabling elementary, middle and high school students to express their values and convictions and contribute to a better world through their portfolio selections," said Melanie Mortimer, SIFMA Foundation's president. "It speaks to our continuing innovation of The Stock Market Game program, now in its 40th year, to stay on the cutting edge, connect to the real-world, and serve as a rigorous, fun educational experience that prepares youth for their financial future."

As one of the country's leading advocates for investor education, the SIFMA Foundation has placed a high priority on introducing learning experiences that recognize more than just financial performance, from asset allocation to diversification to long-term planning and portfolio management and now to mission driven investing. These values are critical at a time when responsible investing is growing in popularity with both younger and older people.  

"We are incredibly proud to be a partner with the SIFMA Foundation on its first-ever sustainable investing component. This will be an important educational tool to further the cause of responsible investing," explained Doug Heske, CEO of Newday Financial Technologies, Inc., parent company of Newday Investing. "Responsible investing crosses all borders--and through the work of the SIFMA Foundation, we hope that students and investors of every generation will adopt a bigger view of the world and recognize our impact on our planet and its inhabitants. Our mission is to make socially conscious investment solutions and education available to anyone and everyone. This partnership is an important piece of that commitment."

SIFMA is the leading trade association for broker-dealers, investment banks and asset managers operating in the U.S. and global capital markets. On behalf of our industry's nearly 1 million employees, we advocate on legislation, regulation and business policy, affecting retail and institutional investors, equity and fixed income markets and related products and services. We serve as an industry coordinating body to promote fair and orderly markets, informed regulatory compliance, and efficient market operations and resiliency. We also provide a forum for industry policy and professional development. SIFMA, with offices in New York and Washington, D.C., is the U.S. regional member of the Global Financial Markets Association (GFMA). For more information, visit

About the SIFMA Foundation for Investor Education
The SIFMA Foundation is dedicated to fostering knowledge and understanding of the financial markets for individuals of all backgrounds, with a focus on youth. Drawing on the support and expertise of educators and the financial industry, the SIFMA Foundation provides financial education programs and tools that strengthen economic opportunities across communities and increase individuals' access to the benefits of the global marketplace. Notable Foundation programs include the Stock Market Game™, which has served 17 million students since it began in 1977, the InvestWrite® national essay competition, the Capitol Hill Challenge™, and Invest It Forward®. For more information on the work of the SIFMA Foundation, visit

About Newday Investing
Based in San Francisco, Newday is a technology-enabled asset manager that provides affordable, transparent and easy-to-understand impact investment solutions to the mass market. By investing in socially responsible and sustainable companies, Newday aims to generate competitive return and, most importantly, drive meaningful change in the way companies in our portfolios adopt environmental, social and governance (ESG) practices and policies. In order to be effective in driving positive impact on corporate behavior, Newday adopts an active ownership model, engaging with companies' decisions as they affect their stakeholders including communities, employees and shareholders.


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