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Wrangler launches denim collection made without water

Wrangler announced Tuesday that it has launched a new denim collection, Indigood, that is made almost entirely without water. Instead, Indigood is a foam-dyed denim, which replaces water vats and chemical baths of indigo dyeing. The process also reduces the amount of energy used and waste generated by more than 60%. Indigood products use recycled cotton, and laser and ozone finishing. The collection includes jeans for men and women and shirts and jackets in two shades called Good Day, which is light, and Good Night, which is dark. Wrangler joins other denim brands, like Levi Strauss & Co. (LEVI), that are devising ways to be more eco-friendly in the production process (link). Wrangler's sustainability goals include conserving 5.5 billion liters of water at owned and operated facilities and using "preferred chemistry" throughout the supply chain by 2020, and using renewable energy and sourcing sustainable cotton by 2025. Wrangler is part of the Kontoor Brands Inc. (KTB) portfolio, which spun-off from VFC Corp. (VFC)last month (link). Kontoor Brands shares are up 3.2% in Tuesday trading while the S&P 500 index is up nearly 1%.

-Tonya Garcia; 415-439-6400; AskNewswires@dowjones.com

 

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06-04-19 1007ET

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