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Publicis Wins Media Deal With McDonald's in China

By Olivia Bugault

Publicis Groupe SA said Thursday that McDonald's Corp. chose the French advertising company to be its media-planning agency partner in mainland China.

The deal includes strategic planning across all media channels, as well as digital expertise to support the customer data platform development and application in media planning of McDonald's, Publicis said.

The company didn't disclose the financial details of the deal.

Write to Olivia Bugault at olivia.bugault@wsj.com

(END) Dow Jones Newswires

May 21, 2020 02:40 ET (06:40 GMT)

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