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Rogers Communications CEO Outlines New Initiatives Amid Covid-19 Pandemic

   By Stephen Nakrosis  

Rogers Communications Inc. has issued a letter from Joe Natale, the company's president and chief executive, outlining new initiatives the company was taking during the Covid-19 pandemic.

Among the steps being taken, Mr. Natale said, Rogers will lift data usage caps for home internet plans and is waiving Canadian long-distance voice calling fees for homes and small businesses.

The company will also offer a free, rotating selection of TV channels to its services "to keep viewers and families entertained with additional hours at home," Mr. Natale said.

"Covid-19 will have an impact on our financial results in the short term," he said, adding "the current environment does not impact the fundamental strength of our company nor the long-term prospects of our business."

The company will also work with local school boards and Apple, Inc. to offer iPads and data plans to assist students in need, Mr. Natale said.

Most of the company's retail locations in Canada remain closed, he said, except for a limited number which will remain open to provide urgent customer support.

The company has also initiated no-contact, self-installation capabilities to enable customers to activate services while technicians, who will remain outside the home, assist remotely, Mr. Natale said.

Write to Stephen Nakrosis at

(END) Dow Jones Newswires

April 22, 2020 12:55 ET (16:55 GMT)

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