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WPP Buys Marketing-Technology Consultancy XumaK

By Adria Calatayud

 

WPP PLC said Wednesday that it has acquired XumaK, a Miami-based marketing-technology consultancy, for an undisclosed price.

Founded in 2004, XumaK provides Adobe Experience Manager software and services and has helped leading brands to digitally transform their businesses, the London-based advertising and marketing-services group said.

WPP said the acquisition is in line with its strategy to strengthen its technology offer and will boost the capabilities of its Wunderman Thompson unit in North America.

 

Write to Adria Calatayud at adria.calatayud@dowjones.com

 

(END) Dow Jones Newswires

February 12, 2020 05:31 ET (10:31 GMT)

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