RNS Number : 7626C
12 February 2020
For Immediate Release 12 February 2020
WPP PLC ("WPP")
WPP acquires marketing technology consultancy XumaK
NEW YORK, February 12, 2020 - WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy.
XumaK is a recognized expert in implementing performance-driven commerce solutions. A leading provider of Adobe Experience Manager (AEM) software and services, XumaK consistently manages, delivers and optimizes experiences across every digital touchpoint and has helped some of the world's most notable brands, including Digicel and MetLife, digitally transform their businesses.
Founded in 2004, XumaK is headquartered in Miami, FL with two development centres in Guatemala and Colombia. The company employs approximately 60 people.
The acquisition is in line with WPP's strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America.
Deal terms are not disclosed.
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Niken Wresniwiro, WPP
+44 (0)20 7282 4522
Martina Suess, WPP
+1 917 456 5049
WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit www.wpp.com.
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February 12, 2020 05:15 ET (10:15 GMT)Copyright (c) 2020 Dow Jones & Company, Inc.