Stop Teaching, Start Coaching: The Fallacy of the Advisor-as-Educator Role

Education has always been a remedy for financial mistakes, but does it actually help investors make better choices with their money? According to recent research at Morningstar and in academia, it might not. Our findings suggest that people’s financial habits are influenced by a lot more than just knowledge.

Download this paper to learn:
  • How factors like materialism and impulsiveness may have a stronger affect on financial habits than financial literacy
  • Techniques and tools to help clients improve these factors and, as a result, their financial behaviors