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What is privacy?

Privacy is safekeeping and responsible use of consumer data.

In an increasingly digital world, keeping data private is becoming harder. Privacy policies help consumers answer their privacy questions, but they’re often hard to understand. This prevents users from knowing how their data is collected, used, shared, or sold.

User data is also vulnerable to cyberattacks and theft. To see if a company can protect against these threats, it’s worth identifying its cybersecurity practices. Best practices include, but aren’t limited to, having instant response plans, software risk assessments, and security audits.