Morningstar®Media Kit
Morningstar is a leading provider of independent investment research in North America, Europe, Australia, and Asia. Your message and our brand recognition help you reach engaged investors looking to make educated investing decisions.


Individual
Morningstar.com is our site for individual investors looking to discover new investments, build/upgrade portfolios, monitor investments, and view real-time market data. Morningstar offers an independent voice supported by more than 640 analysts who provide continuous investment coverage and commentary.

Advisor
We offer three ways to reach our advisor audience: Morningstar.com, Morningstar magazine, and the Morningstar Investment Conference. We can help place your message in front of advisors who are actively looking for tools to research, analyze, present, and support their recommendations.
Reaching Individual Investors
Individual
26.3 Million
Average monthly page views
2.3 million
Average monthly unique visitors
29%
Mobile visitors per month
3%
Tablet visitors per month
Source: Google Analytics YTD 2021

Premium Members
Average Household Income | Average Portfolio Size |
$222,931 | $1,835,720 |

Basic Members
Average Household Income | Average Portfolio Size |
$160,379 | $1,125,620 |

Size of Investment Portfolio (%)

Size of Investment Portfolio (%)
Perspectives From 2020 Investor Survey
After doing my research to purchase or sell stocks or mutual funds on several websites, I always confirm my decision by reviewing Morningstar recommendations and reviews.
The Financial information on all types of mutual funds, bonds, and other investments is truly excellent, the best I have found.
Source: 2020 Morningstar Individual Investor Survey
Reaching Financial Advisors
Advisor Statistics
163,000
Registered active financial advisors on Morningstar.com
$370.6 million
Average assets under management
51%
Owner or key decision-maker of firm
50%
Refer their clients to Morningstar
Source: 2020 Morningstar Advisor Survey and Quarterly Company Statistics

Type

Compensation Method

User Who

Assets Under Management (%)
Perspectives From 2020 Morningstar Advisor Survey
I really like the simplicity and build of the website, any required data is easy to find, as well as articles. From all the business Websites I visit, Morningstar is the top choice.
We have used Morningstar Workstation, Morningstar Premium and the Magazine for 20+ years. Morningstar is invaluable and our biggest resource for researching, tracking and analyzing our investment holdings and portfolios.
Source: 2020 Morningstar Advisor Survey
Contact Us
Advertising Sales and Conferences
Stuart Roge
Global Head of Audience Sales Advertising
+1 312 384-4855
stuart.roge@morningstar.com
Kurt Edwards
Director of Operations
+1 312 384-3866
kurt.edwards@morningstar.com
New York
Dan Atkinson
Vice President
+1 312 696-6570
dan.atkinson@morningstar.com
Midwest
Casey Dunn
Sales Product Manager
casey.dunn@morningstar.com
East Coast (minus NY) & West Coast
Lisa Turner
Sales Director
lisa.turner@morningstar.com
Canada
Emily Martin
Relationship Manager
emily.martin@morningstar.com
General Inquiries, Europe, Asia-Pacific
Simon Hodge
Audience Communication Director
+44 203 194 1058
simon.hodge@morningstar.com
Australia
Peter Williamson
Sales Director
+61 2 9276 4422
peter.williamson@morningstar.com
Operations
Morningstar Magazine Production
Alex Skoirchet
Senior Designer
+1 312 696-6545
alex.skoirchet@morningstar.com