Behavioral finance is the study of how people make financial decisions and the obstacles they face in making effective choices. At Morningstar, we conduct original research and gather insights from the field to better understand who investors are, what it means for them to succeed, and how we can guide them along the way. We then apply this research to our products and communications to help investors reach their financial goals.
Our Advisory Board
Morningstar’s Behavioral Science Advisory Board conducts original
research for peer-reviewed academic journals.