The longevity of the firm's product lineup has been impressive, demonstrated by a five-year risk-adjusted success ratio of 100%. This means 100% of products have both survived and beaten their respective category median on a risk-adjusted basis. A high success ratio indicates good performance and provides insight into a firm’s discipline around investment strategy and product development. A detractor from the firm's rating is its lower-than-average portfolio management retention over the past five years, as elevated turnover bears watching. The longest-tenured managers’ average asset-weighted tenure within the firm is ten years, bringing a wealth of knowledge through a complete market cycle and ultimately contributing positively to the rating.
SmartETFs has a strong investment culture as a firm, resulting in an Above Average Parent Pillar rating.