Even so, it's encouraging that the firm showcases strong risk-adjusted performance across its open-end and exchange-traded fund lineup, with an average overall Morningstar Rating of 4.5 stars. First Foundation has showcased a durable product shelf. This is demonstrated by the firm's five-year risk-adjusted success ratio of 100%, meaning that 100% of its products have both survived and beaten their respective category median on a risk-adjusted basis. A high success ratio indicates good performance and provides insight into a firm’s discipline around investment strategy and product development. Lofty fees for the firm's open-end and exchange-traded funds are a weakness, contributing negatively to First Foundation's rating and creating a larger performance hurdle. The firm's fund fees, on average, fall within the second most-expensive quintile of similarly distributed strategies.
In a competitive industry, First Foundation does n't differentiate itself enough, leading to an Average Parent Pillar rating.