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Setting Fees That Serve Both Clients and the Advisor's Business During Market Turmoil

How best to bill advisory clients has been, and continues to be, a controversial topic–for good reason.

There can easily be an inherent conflict between lowering costs for clients and managing a profitable business. That’s true in normal market conditions. When severe market downturns like the one we have just lived through come along, they not only take a bite out of client portfolios, they also put significant pressure on an advisor’s business and our ability to service our clients.

But I think my firm has found a way to bill clients that enables it to be a successful, long-term-focused business that can weather severe market setbacks and, in the process, keep clients’ interests in the forefront.

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