Skip to Content
Market Update

A Letter from Morningstar Inc.'s CEO

Morningstar’s mission is to empower investor success, and we are committed to weathering this storm with all investors.

Dear Friends,

I hope you are healthy and close to home. We are entering uncharted waters with the COVID-19 outbreak, and it appears the uncertainty will persist longer than many had hoped just a few days ago. 

Our first priority has been to ensure the health and safety of our people, and I believe the Morningstar team is well prepared and supported to manage through this health threat. We are also committed to ensuring that we maintain business continuity and 100% operational integrity. You should expect no disruption of service.  

We are adapting our work to support the intensely increasing needs of investors during this period with research and fact-based insights into the economic and financial impact of COVID-19. Many investors today have never experienced a bear market in their personal investing and many more hadn’t accumulated significant wealth of their own during the last downturn. The same is true for many professional investors who either have never experienced this type of market environment or did not have as much professional financial responsibility during it. This is a challenging environment for the experienced and even more unsettling for the inexperienced.   

Morningstar’s mission is to empower investor success, and we are committed to weathering this storm with all investors. We are confident that with a sustained focus on long-term investing principles, investors will manage through this crisis just fine. I encourage you to read and share our commentary on Morningstar.com. Our coverage remains calm and research based, and we have made some design and format changes to streamline access to our authors and content analyzing the effects of this outbreak. A couple of specific suggestions for you in the interim include: 

I also invite you to watch the recording of our full company-wide work-from-home internal town hall with a panel of researchers discussing the potential outcomes.  

Finally, Morningstar has a large workforce in China and offices in Japan, South Korea, Italy and Washington State, primary areas where COVID-19 first hit hardest. We began organizing our response to the outbreak in early January and have been scaling the operation up as the virus spread globally. We have improved our response with each regional outbreak, and building on those learnings is incredibly valuable. I share this with you because there has been a common pattern of resilience and innovation I have observed from each of these countries, our teams, and their communities. It has been inspiring, and I am confident we will endure.   

Thank you for your partnership. 

Be well, 
Kunal

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

  • Verify your identity, personalize the content you receive, or create and administer your account.
  • Provide specific products and services to you, such as portfolio management or data aggregation.
  • Develop and improve features of our offerings.
  • Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.