Begun, the Streaming Wars Have
Major media companies are committing heavily to new platforms going into 2020.
Neil Macker: The streaming wars have started with the launches of both Apple TV+ and Disney+ in November. With the expected launches of Peacock from NBCUniversal in April and HBOMax in May, consumers will be faced with a plethora of choices for their streaming video needs. These major media firms are withholding their own hit shows and movies like "The Office," "Friends," and "Captain Marvel" in order to create a compelling offering.
Apple TV+ marks Apple’s first foray into the media production world. The service relies on first-party content from a number of well-known actors and directors such as Reese Witherspoon, Jenifer Aniston, and Steven Spielberg. Due to Apple’s lack of a media library, Apple TV+ launched with a meager catalog that received mediocre reviews. However, at $4.99 per month, AppleTV+ is one of the cheapest streaming services and is also free to new Apple device owners.
Neil Macker does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.
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