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Where Might Biases Creep Into Investment Advice?

A Morningstar study explores whether gender bias exists in advisor-investor interactions.

If a friend of yours were to approach you and ask for financial advice, what information would you want in order to give a reasonable recommendation? Goals, current financial situation, investment and risk preferences, life expectancy, and so on?

What if you were an advisor (which a fair number of our readers here on are)? What would you take into account if a prospective client asked you for advice? You'd probably include similar factors, right?