Advisor Insights

Advising a Too-Conservative Retiree Using Behavioral Investor Types

Michael Pompian

This is the fifth article in a series focusing on behavioral investor types and intended to help advisors strengthen their relationships with their clients by helping them better understanding clients' financial personalities. Once advisors understand the various investor types at play, they can adjust their advisory approach for each type. 

We have reached the point in this series where you will practice applying your learning of behavioral finance using a fictional client case study. The key questions to be answered are: